Date: 18.04.2012
Stage of course: Year 1: Semester 1 Semester 2 Year 2: Semester 1 Semester 2
Action points from last tutorial:
Ste has been give a collection of commercial breifs from new clients that we feel suits his:
Core Unit 9 – Self Directed Studies 11342201 / Credit Value 40
(Co-Requisites) Unit 10 Professional and Contextual Studies 4 (20 credits)
Ste has been progressing his self-written brief for this unit before he got these opvertutnites.
Aims/objectives & Issues raised:
Self-written brief progress to date / Deadline – 8th June
• Project document written
• Sketch, research & reading
• Idea generation
Scope for this project:
• Sketchbooks cont. Research & Idea Gen, Idea development, Artwork planning
• Final Pieces – 6 A2 full colour posters (a set), Business Cards & Stationery Set
Recommend scale down to:
• Sketchbooks cont. Research & Idea Gen, Idea development, Artwork planning
• Final Pieces – 2 A2 full colour posters (a set), Business Cards & Stationery Set
Commercial Opportunity 1 / Trevor Johnson Designs / Submission Deadline – 8th May
Required by client - 8th May
Client: Trevor Johnson & For Ever Manchester
Role: Design window 3 Fascia for premises holding exhibition
Deliverables:
• Artwork for - 4m x 1m, 2m x 1m, 3m x 1m hoardings
• Sketchbooks - Project plan & pricing / Initial planning notes / Roughs for designs & Idea gen /
Artwork & development / PDF
artwork
• All client supplied material / designs or artwork / Correspondence
• Visualisation of hoardings
• Photos of installation, Photos of final work up or event
Commercial Opportunity 2 / One Central / Submission Deadline – 8th May
Required by client – Fortnightly through the next 8 wks
Role: Designing print promotional material
Client: Social Junkies
Deliverables:
• Logos x 2 for club nights
• Artwork for logos signs
• 1 x A3 Poster & 1 x A6 Doubled Sided Flyers
• Printouts of development
• All client supplied material & Correspondence
• Photos of installation, Photos of final work up or event
Refection on
GDA / 2nd yr / Unit 7 & Unit 8
Derbyshire, Stephen
Progress
General:
Year – Working on live briefs over the summer has help speed of work, but meant that he has maybe got to ideas too quickly, that don’t stand up so well. Attendance and attitude towards classes has been good this year, there has been an improvement.
UCAS – In progress.
Drinks Project:
Sketchbook development is an improvement on last year. Keep pushing it for textures and examples to draw from - packaging finishes etc. Anything you have get into your sketchbook. Breakfast milkshake – nice idea. Need to define the market, what the product is about and who it is aimed at. You have been pursuing one line of idea, so take this opportunity to diversify, as you can put artwork together quickly.
Design Awards / Industry Contacts Presentation:
ICP – was below standard and you need to address this following the feedback from that session.
Wythenshawe - You need a SMP based on the benefits and features of the client offering. This needs achieving ASAP. Volume of work is adequate.
Contextual Studies Unit 8:
Go back to the Briefing sheet for Unit 8 to establish the work required for this unit. Although you have made some progress this needs much more work.
Actions / Targets / Dates
Write up you SMP and develop ideas from it. – One Week.
Do the above for your drinks. – USP, Market and what your trying to communicate. – One Week.
PDP – Start putting rough notes up on your Blogger for your personal statement – One Week.
Amend ICP as verbal feedback.
Marking Unit 8. No more entries.
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